Whether tackling the rampant illegal wildlife trade, habitat loss or human-wildlife conflict, Tusk's success is rooted in the understanding that the interests of both people and wildlife are inextricably inter-twined, and that both must be served if Tusk achievements are to last.Tusk has achieved a great deal and has developed a strong reputation, buoyed by the high level of support and involvement of HRH The Duke of Cambridge, now the Prince of Wales, who became their Royal Patron in 2005. The charity is known for delivering well-targetted intervention, and has maintained a low cost/income that is one of the most competitive among their peers.
