
We have seen on television the savage cruelty that people will stoop to against these magnificent beasts for what – money. Rhino horn is now more expensive than gold, so the fate of the rhino is decidedly uncertain.
The horn is used in traditional Asian medicines to cure certain ailments. To re-educate the whole of Asia to stop this practice is not viable in the short term, so what can be done?


And do not loose sight of the money, because best of all there is a lot of money to be made from this new alternative product. China is a huge and ever increasing market, so come on world, who is up for the challenge?