Advertising, Packaging & Puffs
Because there is so much choice of material, there are specialist collectors for all sorts of advertisements from engraved 1700's trade cards to pottery Guinness toucans, labels, posters, large enamelled metal street 'puffs' as they became known in the 1800's, and shop signs such as barbers' poles and opticians' spectacles. There are calendars, book marks and paper weights, clothes hangers, shoe trees, thermometers, ashtrays, biscuit tins, bar furnishings and beer mats, and among the first attempts to sell through attractive packaging was the pot lid.
Advertising Or Legalized Lies
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. H.G. Wells made the famous statement that “advertising is a legalizedform of lying”. While many people argue that advertisers exploit the emotions of people, nothing could be farther from the truth.
Adverts, Brands, Packaging & Puffs
Advertising is as old as barter and the market place itself, and almost anything can and has been used as an advertisement. When it survives, the mass produced and supposedly ephemeral object can become rare and much prized.
Before the advent of giant hoardings and huge printed posters, roadside advertising was much more restrained. In fact there is a song about the demise of corner shops which includes one verse: