Are Rhinos forever?
We have seen on television the savage cruelty that people will stoop to against these magnificent beasts for what – money. Rhino horn is now more expensive than gold, so the rhino's fate is decidedly uncertain.
The horn is used in traditional Asian medicines to cure specific ailments. To re-educate the whole of Asia to stop this practice is not viable in the short term, so what can be done?


And do not lose sight of the money, because best of all there is a lot of money to be made from this new alternative product. China is a vast and ever-increasing market, so come on world, who is up for the challenge?