Advertising & Packaging
Advertising is as old as barter, and almost anything can and has been used as an advertisement. Because there is so much choice of material, there are specialist collectors for all sorts of advertisements, from engraved 1700’s trade cards to pottery Guinness toucans, labels, posters, large enamelled metal street ”puffs” (as they became known in the 1800’s), and shop signs such as barbers’ poles, and opticians spectacles. There are calendars, bookmarks, and paper weights, clothes hangers and shoe trees, thermometers and ash trays, biscuit tins and bar furnishings and beer mats. Amongst the first deliberate attempts to sell through attractive packaging was the pot lid.